SEARCH ENGINE MARKETING

SEARCH ENGINE MARKETING CONTEXTUAL ADS

Contextual advertising - these are ads that appear to Internet users according to their requests in search engines, in case of interest in a product or service. Contextual advertising has become popular precisely because its suggestions are apt and relevant to the user.

Our company is engaged in setting up contextual advertising. First, we analyze the client’s business, determine the goals and objectives that we want to achieve. We collect your key queries competently, based on which ads will be displayed and write unique and catchy advertising. We put analytics counters on your website in order to track the effectiveness of advertising campaigns and for further optimization work. After setting up the ads and agreeing on all the nuances, we launch an advertising campaign.

The context system automatically reads the content of the website and displays advertising publications that are appropriate for the content of the page. We create targeted advertising on Instagram, Facebook, YouTube, as well as configure and place ads in the most popular services.

Contextual advertising is great for beginners’ projects, young websites (less than 1 year), as it allows you to get results immediately, from the first day after the launch of your advertising campaign. A contextual ad is seen by users who search the Internet for what the advertiser offers.

In the case of an advertising campaign on Google Ads, the advertiser independently determines necessary requests, the ad text, place of display, on which the transition price depends. For each request, the price is calculated individually. Naturally, websites compete with each other in terms of keywords and displaying ads of the same topic. The order in which ads are displayed is based on the principle of auction. In contextual advertising there is an opportunity to change the text of the announcement or stop the advertising campaign at any time.

Why is contextual advertising beneficial? You do not spend money on displaying advertisements, only clicks on ads will be paid. Only targeted visitors who are interested in your offer will visit your site.

SUBJECT ANALYSIS Before the start of the advertising campaign, we analyze clients’ businesses, determine the goals and objectives that we want to achieve.
COLLECTION OF SEMANTICS We correctly and competently collect your key requests, based on which ads will be displayed. Filter out non-thematic negative phrases.
ADVERTISING SETTINGS We write unique and catchy ads using keywords as accurately as possible. We configure extensions for Google Ads, Yahoo or Bing.
CONNECTING ANALYTICS We put analytics counters on your website in order to track the effectiveness of advertising campaigns and for further optimization work.
STARTING THE CAMPAIGN After setting up the ads and agreeing on all the nuances, we boldly launch an advertising campaign and attract the first customers!

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