SEARCH ENGINE REPUTATION MANAGEMENT
Reputation management has stepped forward. A high-quality approach to work is not only to clear the search results, as soon as the reputation is already in trouble. Companies should be aware that all their actions should lead to well-established reviews that can have a huge impact on the perception of their brand.
In its simple explanation, SERM manages what is said about your identity or your online business. Many people believe that tracking information about yourself is unimportant and no one will do it, but if you have ever seen a plain video filmed on a hidden camera becoming viral, you understand how quickly the information spreads.
Web Reputation Management
When someone publicly praises you, you most likely want everyone to find out. If this was done online, you can refer to the positive reviews, thanks to which new customers will come to you. However, if someone say something bad about you, such comments can fly through forums, social networks, blogs faster than a fire.
Business orders SERM in the following situations
| • Competitors orders of black PR |
| • Search results for a particular company that is full of negative reviews |
| • Search results that are filled with false information about the product / service |
| • A new field of activity that has not yet become popular |
WHY DO YOU NEED TO WORK ON A REPUTATION?
All negative information is divided into two types
• Competitors war. Black PR companies of competitors can do you huge harm.
• Real negative reviews. Such reviews are not any less dangerous.
Everything is always transparent on the Internet. Even if the secret service cannot hide their data, then what to say about simple Internet projects. At the same time, not all people are generous with positive reviews and spare no effort and time to denigrate the name of the company. Moreover, there are doubly more negative reviews than positive ones.
Good reputation management consists of five points
| • Track brand mentions |
| • Posting on external sites (posting links and positive comments on review sites, forums, blogs, social networks) |
| • Search engine optimization (removing negative posts from the TOP of search engines) |
| • Communication with the client |
| • Operational response (especially related to black PR) |
BASIC SERM METHODS
| • Hidden marketing is a method of transmitting information in such a way that a person does not feel that he is being manipulated. For example: A company pays a person who is popular with the audience for the public use of the product. |
| • Reputation management on the Internet - is a method for identifying certain factors affecting the reputation of a business using certain services. |
| • Reputation management in search results - monitoring of company references in search results, instant elimination of negativity. |
WHO IS SERM USEFUL FOR?
| • Brands |
| • Goods |
| • Companies |
| • Web sites |
| • Public people (singers, actors, footballers, politicians, etc.) |
We help our customers to improve their online reputation
| • Post positive reviews on trusted sites |
| • Displace negative reviews as much as possible |
| • Monitor reputation in order to respond as quickly as possible |